Return on Investment (ROI) estimate is a statement of value or a business case for a given program or initiative. For rural health grantees, that value can take on many forms, such as lives saved, hospital visits avoided, worker productivity, and others. Each of those benefits has a dollar value—often far greater than the cost of your program.

ROI is calculated by taking the present value of future benefits (i.e., future benefits in today’s dollars) and dividing those benefits by the program’s costs.

Future Benefits ÷ Present Costs = Return on Investment

This resource is provided to help grantees and technical assistance consultants to work together to build a strong case for the value of rural health programs. The documentation of a health initiative’s social and economic benefits to its community can be a valuable addition to advocacy and communications, as well as funding proposals and business plans.